自我辩护是商业环境的基本特征，也是创业环境的中心因素。在许多情况下，投机选择已经采取了大量的变化，思考自我定位或识别在金融专家的态度。很多情况下，个人都明白，特定的判断控制着交易的流向，并改变着投机的情况。例如，当印度政府选择Dr. Raghuram Rajan为印度储备银行的新立法负责人时，交易情况发生了巨大的变化，这给印度市场带来了大量的善意。选择性的看法对任何市场都有巨大的影响，也影响了市场上的大量投机情况。在很多情况下，人们相信具体的猜测，并在头寸上进行了大量的冒险。从想法到具体情况，也有大量的担忧——在风险团队中询问如何辨别投机情况。案例还表明，风险团队不应该支持具体的观察，人们应该担心在投机中对特定投机工具的偏见。沉没成本可以被描述为在一项特定任务期间计算但在整个项目中不能恢复的任何成本。这些沉没费用不同于财务报告中的其他资金流。沉没成本一旦在投资中产生就不能在整个事业中恢复。这类费用也不受将来可能发生的情况的影响。沉没成本可以看作是长期的推测，它不会给组织带来直接的利益，但在长期的情况下会给组织带来很多间接的利益。如果一个组织不能推断出与组织发展速度相关的不同伙伴对它的长期尊重，那么它就不能指望在一个特定的地形中繁荣和发展。
Self-justification is an essential characteristic in business condition as well as being a central factor in a venture situation. There are many cases where speculation choice has been taken a ton of changes thinking about the self-avocation or discernment in the attitude of financial specialists. There have been a ton of situations when individuals have understood that the specific judgment controls the stream of exchanges and is changing elements of the speculation situations. For instance, when the Indian government selected Dr. Raghuram Rajan as the new legislative head of the Reserve Bank of India, the exchanging situation changed drastically which resulted in plenty of good faith in the Indian market.Selective perception has a ton of impact on any market and has influenced immense speculation situations in the market as well. There have been many cases where individuals have trusted specific speculations and have made a ton of venture on the position. There have also been a ton of worry from the thought to a specific situation — inquiries in the venture crew about making discernments about speculation situation. Cases have also bolstered that venture crews shouldn’t support the specific observation and people should be worried about biases held in speculation brotherhood towards specific speculation vehicles. Sunk Cost can be characterized as any cost that is calculated over the span of a specific task yet can’t be recuperated later throughout the venture. These sorts of sunk expenses vary from the other money streams in the fiscal reports. Sunk costs once brought about in the investment can’t be recuperated throughout the undertaking. These sorts of expenses are also autonomous from any future occasions that should occur in the future. The sunk cost can be viewed as long haul speculation which does not result into an immediate advantage to the organization yet does results into a lot of backhanded advantages to the organizations in the long-haul situation. An organization can’t hope to thrive and develop in a specific topography if it can’t infer long haul esteems to different partners associated with the organization’s development rates.
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